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Wednesday, December 24, 2008

Iconic Little Red Wagon Going High Tech

B. Thomas Cooper - Editor

This is not your typical little red wagon. Radio Flyer, maker of the iconic red wagon coveted by boys and girls alike since 1917, has announced it will soon introduce a new, high tech model wagon for the next generation.

This new wagon, called the ‘Cloud Nine’ comes complete with five-point safety harnesses, cup holders, and padded seats. And if that’s not enough, this nifty little wagon even comes with an optional MP3 player.

It doesn’t stop there. The ‘Cloud Nine’ comes with foot breaks, fold out storage containers, and a digital handle that tracks the current temperature, time, distance and traveling speed. No kidding!

Although the Chicago based company is best known for its ever popular red wagon, Radio Flyer manufactures an array of innovative outdoor childrens products, including tricycles and bicycles.

"We approached this product much like an automotive company might with a concept car," states Mark Johnson, product development manager for Radio Flyer. Tom Schlegel, vice president of product development concurs. "We sit down and observe how moms and kids are using our products," adds Schlegel. "That's where our new ideas come from." "This year has been a difficult year for a lot of companies," Schlegel says, "But Radio Flyer is actually growing. We're actually looking for engineers and designers in our product development group to keep up with the growth of the company."

Not to worry however. Radio Flyer has no intention of ending production of it’s model #18 Classic Red Wagon ant time soon. Products this reliable just don’t roll by every day. As for the high tech new ‘Cloud Nine’ wagon, only time will tell if this new model will fly as high as its lofty predecessor, or will ultimately prove to be just flightless, Red Herring.

B. Thomas Cooper - Editor

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